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EP 2 | Anabelle Co-Martinent - Starting Up a F&B Enterprise

By Derek Toh

“I came to Malaysia on a dependent pass and many friends advised me against moving to Malaysia. They said it will be hard for me to get a job.” --- Anabelle Co-MartinentIn this podcast episode, Anabelle shares her journey on moving to Malaysia and the transition from a corporate environment into entrepreneurship (La Juiceria). She talks about the challenges in starting an F&B business and common misconceptions about the industry. She shares advice on business branding, recruitment, productivity, etc.  Anabelle (@anabelle_co) founded La Juiceria ( in 2013, Kuala Lumpur. As the Founder and Managing Director for La Juiceria Sdn Bhd, she oversees the expansion, business development strategies, marketing and operations for La Juiceria Cold-Pressed Detox bars, Goodness Greens café, La Juiceria Superfoods cafes and Super Saigon Pho Cafes. In 2019, they introduced a new brand called Hawker Hall, a modern kopitiam. Anabelle also runs a restaurant called The Gardens in the Philippines.She carved out her marketing experience in the technology sphere during her previous stints with leading global brands like Hewlett Packard, Canon and Nokia in her native Philippines, as well as Microsoft in Kuala Lumpur, where she has spearheaded numerous ambitious product launches.Happily married with two kids, Anabelle is an expatriate who calls Kuala Lumpur her home and has a double degree in Marketing and Psychology from De La Salle University Manila, Philippines. If you enjoy the podcast, do leave us feedback on Apple Podcasts/ iTunes! It will help us understand our listeners better and help convince high profile guests to join us on the show.Follow our host, Derek Toh:Instagram:

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