Gertrude Allen, CEO of Fresh Dog Food Startup Pet Plate

By SUMO Heavy

Gertrude Allen has two decades of experience growing consumer-facing businesses in the US and Europe and is the CEO of Pet Plate, an early-stage direct-to-consumer brand in the fast growing human-grade pet food category. Gertrude went from investor to CEO of Pet Plate. She'll take us through Pet Plate's journey from idea to market, and give us some insights on running a food subscription business in the exploding pet food category. Pet Plate https://www.petplate.com _____ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy Sponsorships: off for this episode --- Send in a voice message: https://anchor.fm/intheringwithsumoheavy/message