Episode 205: Leadership, Culture, and Growth, with John Waid

By Kelly Hatfield

John Waid has thirty years of sales and sales leadership experience in Fortune 500 companies and twelve years of senior consulting experience in the learning and development field. John earned his MBA in International Business from a top program and is fluent in three languages which has allowed him to work in Europe, North, Central and South America. He started his own firm, C3—Corporate Culture Consulting, to work with leaders and their companies on their cultures. — John Waid is the founder and CEO of C3, a firm that specializes in aligning an organization’s culture with its strategic goals. In his experience, culture represents the relationship of values and behaviors within an organization. When your organization’s values are well-defined, employee behavior is the best indicator of how the values are being exemplified. Values are implemented by profound leaders, and leaders are people that others follow voluntarily. Leaders are responsible for the culture, coaches are responsible for the growth, and managers are responsible for operational excellence. Although all of those components play a role in the organization’s success, you cannot achieve growth and operational excellence with a frail culture. The most well-run companies put their employees first, their customers second, and their profits third. At the top of the pyramid is your leader or the ambassador of your culture, and at the base is your results. Everything in between determines how much you are going to grow. However, many organizations do not have a structure like that in place. In this episode of the Absolute Advantage, John Waid explains the direct link between a company’s culture and its performance. He shares his methodology and talks about the role of culture in recruiting, growth, and ultimately, profit. Click here to listen to the episode, and make sure to visit www.absoluteadvantagepodcast.com for more content that inspires, encourages and helps you grow and make an impact QUICKLY both professionally and personally. Ways to contact John Waid: Website: https://corporatecultureconsulting.com/ Share this episode on:

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