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021 - Oli Billson - Moving the Needle In Your Business

By Elliot Roe

In this episode, Oli Billson, a marketing and business growth expert who specializes in direct response and marketing automation, reveals the key ways to move the needle in business – and keep it moving. Elliot and Oli discuss how the lessons learned through competitive sport can be both beneficial and challenging when utilized in entrepreneurship. Listen in to hear a highly sought-after business consultant share why working on yourself, maintaining a routine, and focusing on your goals is critical to both personal and business success.  Visit A-Game Advantage or find us on iTunes to subscribe, visit previous episodes, and learn more about your host, Elliot Roe. Time Stamped Show Notes: 01:40 –Oli’s entrepreneurial journey 01:50 – He started his first business at 15 years old and played tennis since he was 7 or 8 years old 02:37 – He lost his love for tennis and sought something else; he found joy in making custom-built computers for clients so he began doing that 03:50 – He had the freedom to choose his life’s path from an early age 04:08 – His education in sports translated well to business; the competitive nature of sport can also create internal conflict 04:45 – You must work on yourself to move the needle 05:00 – In sport he wanted to know every aspect of the game but in business it’s hard to do that 05:35 – He went to university for a year and was approached by KPMG; he still dropped out because the corporate life wasn’t appealing to him 07:05 – Bringing on the best staff 07:30 – Early in his business, he had an expectation that the people he hired would be like him; it took him a while to recognize how people were different 08:15 – He learned that he needed to adapt and find more people to act within their unique ability 09:10 – What Oli did to self-teach 09:50 – Before about a year ago, he looked for resources outside of coaching 10:07 – He learned that different techniques need to be deployed at different points in a business’s growth 10:50 – Oli got a coach because he needed support in making decisions 11:00 – The impact coaching has had on Oli’s business 11:20 – He thought it was about getting to the next level as a leader but it has made more of a personal impact than he could’ve ever guessed 11:45 – He can now spend more time with his children and is more clear on his personal vision, goals, and priorities 12:13 – Personal balance is directly impacting his leadership skills 12:40 – His struggles as a leader were like his struggles as a parent; both are connected and being addressed through coaching 13:10 – He has become more mindful 13:32 – How Oli organizes his time 14:00 – Focus is key; a clear personal and business vision is necessary 15:16 – Have a clear mission that is measureable and achievable 15:40 – Create an annual set of priorities and make quarterly, monthly, and weekly projects to achieve those goals 16:48 – Daily disciplines are the daily breakdown to accomplish the goals outlined 17:00 – The 4 P’s 17:00 - Promotion: Diving leads and making money 17:20 – Production: Make something 17:49 – Provision: Things you must do for other people or compliance 18:00 – Pedestrian: Administrative things that can be delegated 18:20 – Oli’s routines 18:30 – Every night he plans the next day and every morning he has a wellness and working routine 20:40 – Advice for someone wanting to build a business 21:00 – Discipline and structure are key to success; work within your unique ability 21:40 – Oli’s “ah-ha” moment in business 22:00 – Successfully helping other people do what he has done to succeed after he tested and refined the process  3 Key Points The lessons learned through sport greatly benefit business – but also challenge a competitive mindset. The strategies implemented to grow to one level of business are different than the strategies needed to grow to the next. Have a clear vision, mission, list of priorities, and goals to get to the next level in life and business. Contact/Resources Primed Mind – Elliot’s Mindset App Next Level Business – Oli’s website Credits Podcast Production by Podcastily

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