Ep. 11 - Psychology-based tips to improve your B2C marketing
This is the final episode of the first season of Market with Me Quikly — a podcast to inform, educate and assist B2C marketers in doing their jobs just a little bit better. When we started making this podcast, we did not anticipate that we were going to be in the middle of a pandemic. We then saw just how big of a toll this environment had on B2C marketers, so we did everything we could to launch right away. We asked consumer psychologists, neuroscientists and professors for their expertise around how to market during a pandemic. We talked to consumers about how their spending habits had changed when they entered quarantine. And we spoke to marketing leaders at brands like Vera Bradley who told us what they were struggling with. We wanted to give you the information that didn’t make it into earlier episodes because we were focusing on marketing during the coronavirus. There was a lot of amazing insight from our experts that was never shared — so in this episode, we bring you that. To wrap up this series, we have some tips based in consumer psychology that can help improve your marketing strategy.