Hrag Nassanian–Wayfinder

By Jason Frostholm

Today on Feasting on Design, I’m talking with Hrag Nassanian, a product designer and founder of Wayfinder, a product line of wallets, notebook holders and other soft goods. We chat about what makes designing for physical products different, his design process and how he works with clients, taking risks in life and how to move past the fear, plus a whole lot more. If you like the podcast and want to help support us head over to Every $1 helps us to cover hosting costs, upgrade equipment, and keep the podcast going. When you become a Feasting on Design Patron you’ll get access to exciting Feasting on Design News before anyone else, plus stickers, and T-shirts. So, please, help support the podcast by becoming a patron over at You can find out more about Hrag on and be sure to check out the links in the show notes for more ways to keep up with him. I hope you liked this episode of Feasting on Design, let me know what you think and if you like it leave me a review over on Apple Podcasts, Stitcher, or wherever you listen to podcasts. Visit to catch up on the archives of the Creative South Podcast, get some cool swag like t-shirts and stickers that are on sale right now for 50% off with free shipping on orders over $25 when you use the code FreeShipping, all one word, plus you can keep up with the podcast on Twitter, Facebook, and Instagram @FeastOnDesign, and I’m @jfrostholm on Dribbble, Twitter, and Instagram or over on my website Find out more about Hrag Nassanian

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