This browser doesn't support Spotify Web Player. Switch browsers or download Spotify for your desktop.

#CategoryCreation 11: Building The Conversational Marketing Category w/ Dave Gerhardt

By James Carbary & Jonathan Green: B2B Marketing Experts

In this episode of the #categorycreation series, John Rougeux speaks with Dave Gerhardt, VP of Marketing at Drift, who is helping turn conversational marketing into a major new software category.

Listen to #CategoryCreation 11: Building The Conversational Marketing Category w/ Dave Gerhardt now.

Listen to #CategoryCreation 11: Building The Conversational Marketing Category w/ Dave Gerhardt in full in the Spotify app