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Why Trust-Based Marketing Is Eating Branding for Breakfast

By Louis Grenier | No-Fluff Marketer

Trust-based marketing eats branding for breakfast, any day of the week according to Jonathan Salem Baskin, Founder of Arcadia Lab, which helps businesses to communicate about innovation. Jonathan has 30 years of marketing experience in major global brands and is a currently a Forbes contributor. Jonathan firmly believes that brands are dead - and he offers a better alternative. Listen in as he challenges the conventional truths in marketing and provides a new perspective for the future of business.   Topics Discussed in this Episode: What drew Jonathan into a career in marketing and founding his current company The nature of true innovation Defining the terms: advertising, marketing and branding Why brands are dead Actionable ways to be a more genuine marketer Evaluating your trustworthiness as a business Resources: Arcadia Lab Tell The Truth by Sue Unerman and Jonathan Salem Baskin JonathanSalemBaskin.com InnovationCommunicator.com Jonathan’s Twitter - @jonathansalem Jonathan’s LinkedIn feedback@everyonehatesmarketers.com

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