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Don Bell on fun, purpose & profit

By Jostle

Bev chats with Don Bell about the importance of fun and how that leads to engaged employees and happy customers. Don believes in aligning employee and employer interests and being proactive about finding ways to inspire employees. He ascribes his success to creating a “fun first” culture, where everyone acknowledged the need to make a profit, but they chose to get there in a very different way from the rest of their industry.  About our guest:  Don co-founded WestJet; his vision, ideas, and leadership were instrumental in creating a powerful company culture based on employee engagement and empowerment. He enjoys skiing, spending time with his family, and flying planes.  Connect with Don on LinkedIn at

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