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Episode 158: Strategic Advantages with Josh Martin

By Chris Cooper & Greg Strauch

Episode 158: Strategic Advantages with Josh MartinHow do we celebrate our strategic advantages? In this episode we talk with Josh Martin, a mentor on the Two Brain Team, about the three most common strategic advantages to a CrossFit Gym: Coaching, Programming, and Community. Many gyms claim to have the best coaches, the best programming, and best community but do they in reality? Learn how you can actually market these items correctly and truly bring them out as strategic advantages. Josh Martin is not only a Two Brain mentor but also owns his own CrossFit gym in Lithia Florida, CrossFit for Glory. Josh has always been big into fitness growing up playing baseball, basketball, and even speed skating! At the University of Florida he got his degree in Applied Physiology and Kinesiology before stumbling upon CrossFit and opening up his own gym. Josh enjoys helping other people reach their health and fitness potential and CrossFit has provided the perfect platform to do so.  Don’t Forget! Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: or schedule your free mentoring call by clicking here!2019 Two Brain Summit in Chicago! Register here!Links: Contact Josh:josh@twobrainbusiness.com Timeline:3:00 – Introduction to Strategic Advantages. 4:46 – What are the top 3 strategic advantages for CrossFit Gyms10:25 – Making an impact in your community by giving back as an advantage13:17 – How to use programming as a strategic advantage17:27 – I have the best coaches! The strategic advantage of coaching.20:10 – The best ways to market strategic advantages to new clients

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