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Visual Content Strategy: An Interview with Buffer's VP of Marketing, Kevan Lee

By Shane Barker

Join Shane Barker and Kevan Lee as they discuss the various aspects of a visual content strategy. Learn how visual content catches our attention and how you can use it to market your brand.   Visual content is an integral part of any content marketing strategy and is critical for its success. Find out about the advantages of visual content and learn how to create a visual content strategy here: https://shanebarker.com/podcast/kevan-lee   I’ve used content marketing to grow my presence online and visual content played a crucial role in it. Find out how I achieved my growth so that you can replicate it for your website: https://shanebarker.com/blog/content-marketing-case-study/   You Will Learn   The important factors of visual content Tips for choosing visuals Buffer’s go-to form of content Buffer’s Instagram strategy The future of visual content   Guest Bio   Kevan Lee is the Vice-President of Marketing at Buffer, which is a powerful social media management tool. It’s used by over 3 million agencies, individuals, and brands around the world. Additionally, he’s an advisor at Leap Studios, which helps new companies with their marketing and distribution strategies. Previously, he served as the Managing Editor of Vox.   Resources   Canva Figma State of Remote Work Zoom Slack Threads Dropbox Paper Animoto Wave Biteable Substack   A visual content marketing strategy is critical to the success of your brand. Without visuals, your blog posts would be dry, and so would your social media profiles. You must get your branding right and have it planned clearly. But it is also necessary to decide upon the type of content that you want to create and its distribution channels.   What are the other factors that you think need to be considered while developing a visual content strategy? Let me know in the comments.

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