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Understanding the LinkedIn Customer Journey Process with AJ Wilcox

By Kelly Baader

#68: Today, I am interviewing AJ Wilcox about his expertise as a foremost authority utilizing different ad formats in LinkedIn and how to get started with the LinkedIn customer journey. Podcast show notes available here: https://kellybaader.com/068 Key Lessons From This Episode: Why Linkedin  ads have a better return on investment than Facebook or Google ads Three types of retargeting that LinkedIn ads can do - including one that is unique to LinkedIn An overview of the LinkedIn customer journey and how to start serving your audience Five types of ads that LinkedIn supports and how the fifth type is unique Why your conversion rate depends on the friction of your offer About AJ:  Founded in 2014, AJ Wilcox's website B2Linked.com is a LinkedIn ad-specific agency and an official partner of LinkedIn.  He's the go-to guy to learn how to best utilize LinkedIn ads to serve your potential customers and get a higher return on investment.  His team has managed over 300+ LinkedIn accounts, including 4 from the top 10 list, spending over $110M+ on LinkedIn ads.  Impressive, right? In his free time, his 4 children keep him on his toes while he also trains for triathlons and goes go-karting.   Important Links & Mentions in this episode: (https://KellyBaader.com/learn) (https://kellybaader.com/CCU) (https://b2linked.com/) (https://b2linked.com/checklist) (https://kellybaader.com/review) (https://kellybaader.com/Spotify)     

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