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The Start-Up Mindset with Bracken Darrell

By The Mission

Bracken Darrell, CEO of Logitech, has more than 25 years of experience in business management for successful global consumer companies such as Whirlpool, Procter & Gamble and General Electric. In this episode, Bracken discusses how he’s helped structure Logitech as a large company comprised of smaller, start-up-like divisions, how to take big bets while controlling risks, and the future of gaming and entertainment technology.  Bracken also discusses why he thinks smaller teams are better teams in an article he wrote titled “Think Pairs, Not Teams”. He argues most successful teams are comprised of teams of multiples. Mission Daily and all of our podcasts are created with love by our team at We own and operate a network of podcasts, and brand story studio designed to accelerate learning. Our clients include companies like Salesforce, Twilio, and Katerra who work with us because we produce results. To learn more and get our case studies, check out  If you’re tired of media and news that promotes fear, uncertainty, and doubt and want an antidote, you’ll want to subscribe to our daily newsletter at When you do, you’ll receive a mission-driven newsletter every morning that will help you start your day off right!

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