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#009 - Dissection of a Marketing Campaign

By John Lamerton and Jason Brockman

This week Jason is relegated to the subs bench, and instead John is joined by Rob Rowe, who works within the team here at Big Idea Media, looking after the marketing for our sports betting brands. Rob's a really switched on marketeer, with a strong passion for writing copy, and putting big sales campaigns together. He's worked for the likes of Skybet, NetBet, and Agora Publishing, so we're very pleased to have him as part of the Big Idea family. In this episode, John and Rob dissect a recent marketing campaign that was (in John's words) "the most successful campaign we've EVER run" - We'll give you a checklist of all the elements that you need to run a successful campaign in YOUR business, and give you real-world examples of exactly WHY this all came together so well. For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every Monday lunchtime, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

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