Zeepay’s Takyi-Appiah: “The concept of WhatsApp is not proprietary anymore”

By RadioFinance

Andrew Takyi-Appiah, managing director and co-founder of Zeepay, discussed efforts around promoting financial inclusion through his venture Zeepay, the only currently existing non-telco fintech player to receive an Electronic Money Issuer (EMI) or mobile money license in Ghana. He described an average African user as highly dependent on a mobile device for accessing financial services. Takyi-Appiah also talked about how an innovative yet simple platform built on the over-the-top (OTT) instant messaging service players such as WhatsApp could offer the scale to penetrate millions who do not have access to formal financial services across the African sub-continent and help transform its payment ecosystem. In this RadioFinance session, emphasis was given to Africa’s status as leading continent for money-mobile services, and a pre-existing and well-established interoperable financial system infrastructure in Ghana could usher an all-inclusive growth in payments.

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