How To Grow Your Brand And Live Your Dream With Lewis Howes
By Mike Dillard
When I sit down and take up-and-coming entrepreneurs through the process of starting a business, we start with two things… First, we need to figure out the niche or industry you want to build your business in, and second, we need to figure out how to stand out in the crowd. ATTENTION is literally the world’s most valuable resource today. Attention is what Facebook, YouTube, and Google all monetize to the tune of billions of dollars per year. So as you start a new business, or step into a new niche, grabbing the attention of your target audience is critical, and the best way to do that is to be different in some form or fashion. I call this your, “unique angle.” About two years ago, I stumbled across a gentlemen named Lewis Howes who was executing this plan in style. Literally. After suffering an injury during his career as a professional football player, Lewis was inspired to become a lifestyle entrepreneur after reading, “The Four Hour Work Week.” He set out on a mission to help one million people live the life of their dreams by starting a business that is based on their biggest passion. And while he’s well on his way to accomplishing that goal, there’s a less obvious, but incredibly valuable opportunity here for existing entrepreneurs… Studying his incredible skills when it comes to building his personal brand. While most online marketers focus on conversions, Lewis has focused on building a “GQ” level of his brand and image. The result? Respect, recognition, opportunity, and results in the mainstream markets and press. His “School of Greatness” podcast is approaching 800,000 downloads per month, and he’s been featured on the Home Page of ITunes eight times. What he’s doing has been incredibly impressive, and today we’re going to sit down with Lewis as he reveals the secrets behind his branding success, and how you can apply them to your business. Today you’re going to learn… How Lewis created his “Unique Angle” and why? Why he launched his podcast, and how he’s gotten it featured on iTunes 8 times… How he’s built it to 800,000 downloads per month… What his daily routine looks like when it comes to running his growing business. And MUCH more!