Episode 7 - Turning data into insight and insight into action
By PwC UK
Data insights are having an ever more important role in real estate and infrastructure. Utilising and understanding a wide variety of data sources - such as mobile, credit card and travel data - can directly impact the planning and management of your assets. In our latest podcast, host Eoin Ó Murchú is joined by Gary Martin, Head of Strategy and Operations, Central London Portfolio for The Crown Estate and Megan Higgins, Director of Customer & Retail Analytics at PwC. Together they discuss the value that data insights can bring to real estate and how analysing data on Bond Street, London helped the New West End Company plan for the future.