A Deep Dive into Value-Based Pricing with Mark Wickersham: Ep. 141
By Mike Michalowicz and Ron Saharyan
Welcome to Episode 141 of Grow My Accounting Practice ft. Mark Wickersham! Today we explore value-based pricing through Mark's 7-step model; you will discover how to make your offering even more valuable, how to use the concept of payment terms to increase your sale point for your items, how to link the price of what you offer to your value, and even the psychology of pricing, AND the importance to do testing with your pricing. Listen in!