This week, Martin and Gini do another two-hander, as I'm AWOL. (I have to stop making a habit of this.) Martin's #IPRMustKnow takes us to the other side with Alex Trebek and Jeopardy's Virtual Reality experience. Really?!?! Gini's #IPRMustKnow is the removal of share counts by Twitter. You'll have to find another way to get your share counts. Don't freak out. It's OK. But let's talk about something cool for our main discussion. Let's talk sensory metaphors. Jonah Berger's recent contemplation of why cool is still "cool." Or it that hot? Are we talking to ourselves? We hope not. Please let us know what you think about the things we discussed on this episode.