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#015 - Peter Jones was WRONG - Designing a Lifestyle Business

By John Lamerton and Jason Brockman

All businesses dictate your lifestyle, it's up to you to design it. In this episode, John has a bit of a rant about Peter Jones from Dragons Den fame, and doesn't even mention his stupid stripy socks once (though the pinstripe suits get a bit of a bashing!) We show you that if your small business isn't currently giving you the lifestyle you want, that: 1. That's YOUR fault. 2. You CAN change things. 3. We can HELP. We look at what a lifestyle business actually is, and why it certainly doesn't mean small or unambitious. We see why NOT shooting for the moon can mean owning a less risky business, with an almost guaranteed level of success. And who wouldn't want to own a business that guarantees them success, whilst also giving them the lifestyle they want? Other than Peter Jones of course... For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every Monday lunchtime, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

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