#020: Allison Hartsoe on Transforming Businesses by Understanding Customers

ContraMinds - Decoding People, Minds, Strategy, and Culture

Nov 25

1 hr

Allison Hartsoe is a three-time entrepreneur and is currently the CEO of Ambition Data. She is, most recently, the author of the book, "The Age of Customer Equity: Data-driven Strategies to Build a Sustainable Company". In this episode, Allison speaks to Swami and Vignesh about Data-driven Marketing, the difference between Brand Value and Customer Value, and her Favourite Books. Click here to buy a copy of Allison's latest book: https://amzn.to/3FKVD43

Podcast Episode