#015: Thomas Kolster on The Unmarketing Code for Meaningful Brands

By Sivaraman Swaminathan

Thomas Kolster is the Founder and Creative Director of Goodvertising Agency, one of the pioneers in turning environmental, societal and health risks into market opportunities where growing the bottom line goes hand in hand with creating better communities and a better planet. In this episode, Thomas speaks to Swami about the new Unmarketing Movement, why Sustainability has a Storytelling Problem, and his latest book, "The Hero Trap".

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