#52: Former Head of Growth @ Amazon, Tye DeGrange, on Growth-As-A-Service and How To Scale (Growth Within Growth) (Part 2)

By Jakub Kubicka

[Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.] Tye DeGrange (@tdegrange) is the CEO and Principal at Round Barn Labs, a growth-as-a-service agency that provides paid marketing and conversion rate optimization services for some of the world's greatest brands, including eBay, Porsche, and ModCloth and startups backed by Andreesson Horowitz, Kleiner Perkins, and Google Ventures. Prior to Round Barn Labs, Tye was a Head of Growth at Amazon, Harland Clarke (customer engagement for financial services), and Quotient Technology (acquired by coupons.com) where he scaled customer bases, lowered CAC by launching untapped marketing channels, and consistently finding and solving sticking points in the "customer journey". Tye also is an active member of the Reforge growth community, a San Francisco-based growth focused learning series led by world-renowned growth practitioners like Andrew Chen (Uber, Partner at Andreesson Horowitz) and Brian Balfour (HubSpot). Tye holds a Bachelor of Arts in history from University of California, Santa Barbara. This episode was very introspective. Tye himself is a humble, thoughtful, and excellent marketer with a wealth of knowledge in digital marketing. He's incredibly good at what he does (customer acquisition), and thus an inspiration for someone like myself. In this episode, we talk about growth marketing as a concept, the duopoly of Google and Facebook as behemoth ad marketing sources, and the inception & growth of Round Barn Labs. If you're looking to reach your growth goals more efficiently, give them a peek here. This episode is particularly valuable for 1) anyone looking for a foundational understanding of paid acquisition or the evolution of digital marketing over the past 15 years, or 2) anyone who has considered starting a marketing agency or consultancy and wants some 1st hand commentary from someone doing it well. SHOW NOTES: https://bit.ly/2Hq9cwZ  Connect with Jakub Kubicka: Visit The Daily Marketer PODCAST: https://jakubkubicka.com/category/podcast/ Visit the Jakub Kubicka BLOG: https://jakubkubicka.com/ Follow Jakub Kubicka on TWITTER: https://twitter.com/jakub_kubicka Follow Jakub Kubicka on INSTAGRAM: https://www.instagram.com/j_kubed/?hl=en Like Jakub Kubicka on FACEBOOK: https://www.facebook.com/kubickaconsulting/

Listen to #52: Former Head of Growth @ Amazon, Tye DeGrange, on Growth-As-A-Service and How To Scale (Growth Within Growth) (Part 2) now.

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