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SE3 EP50: Principles of Winning Facebook Ad Campaigns

By Kunle Campbell

On this episode, I am going to go through what you need to have in place in order to win on Facebook LONG TERM. FUNDAMENTALS 1. Established Product / Market Fit 2. Your customer avatars for cold targeting - who buys from you? who is likely to buy from you? 3. Rock solid customer list CAMPAIGN 1. Creatives: image and video 2. 15-second videos 3. Creative variations 4. Work in cycles 4-5 days cycles to understand what works 5. Hack virality into your videos 6. Show your product in use   ----------- SPONSORS: This episode is brought to you by: Klaviyo, the game-changing email automation tool specifically built for scaling eCommerce businesses. Klaviyo Boston Ecommerce Event Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights. Klaviyo Boston is coming up in September — and it's the largest in-person gathering EVER of the Klaviyo community! With two days and more than 30 practical, substantive sessions to choose from, it's the no-fluff, no-BS ecommerce marketing conference you can't afford to miss. Get your ticket at klaviyo.com/boston  

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