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Xero

By Monocle

New Zealand-based Xero is a world-leader in accounting software. The cloud-based programme was designed to help small and medium-sized businesses manage their finances – a tedious and time-consuming task for any entrepreneur. Since its launch in 2006, Xero has spread to about 180 countries worldwide, enabling business owners everywhere to dedicate more time to the important stuff. Co-founder Gary Turner tells us how to build a global brand and how you create “beautiful” software.

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