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Musings After Visiting 20 Schools in the Great State of Texas

By Enrollhand

In this episode, Andrew shares a delightful summary of the recent road trip across Texas, where he and Alexis visited 20 schools in Houston, San Antonio, Dallas, and Austin to get a closer look at what schools are doing “on the ground.” He provides a richly detailed analysis of the trends they observed in the marketplace and connects them directly to marketing for school growth. Andrew offers specific strategies that schools are using to enrich their value proposition in an increasingly competitive and crowded education market. Listen and take note of the many ways that schools are re-thinking their identity, their product, and their outcomes. Quotes:3:33 “Someone (among the teaching staff) needs to understand things like artificial intelligence because these are skills that kids are going to need in the world that they are going to be living in.”4:48 “‘Selling’ and ‘marketing’ are not ‘bad’ words - if it’s done right.”10:00 “Selling is not shouting; you don’t need to shout to get the word out.”16:50 “Schools have to come to stakeholders with a plan that creates their own value proposition.”20:00 “What is certain is that you need to design your value proposition through competition; you can’t just sit on your laurels”25:20 “You have to find ways to be embedded in the community - to be a pillar that goes beyond being considered an education factory.”28:50 “If the community is safer, the school is safer.”Where to learn more about Enrollhand:Website: www.enrollhand.comOur webinar: https://webinar-replay.enrollhand.comOur free Facebook group: https://www.facebook.com/groups/schoolgrowth/

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