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BGP 030 Stephen Key

By Spencer Shaw

Stephen Key, best-selling author of One Simple Idea shares how to build your idea muscle and get your ideas to market the fastest and easiest way possible. 0:00 – Introduction 0:47 – Licensing, renting ideas to new partners 2:35 – Stephens story of “Hot Picks” guitar picks with Taylor Swift 4:46 – “Love your customers and they will love you back” 6:05 – Don’t reinvent the wheel with licensing ideas 7:54 – The Michael Jordan basketball idea 11:08 – Building your idea muscle 14:33 – Minimum Viable Product for licensing ideas 17:00 – Speed to market is the best way to protect your ideas 19:38 – From gag gifts to evergreen products 21:40 – What he would do different if he started over again 24:08 – The ultimate art is business 26:02 – How you can apply licensing to grow your business Get your copy of his book One Simple Idea 28:24 – The 48 hour challenge Check out his thoughts and ideas at

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