Jayjay Joshua

Joshua Jack Nissan (2001) aka JayJay Joshua is a rapper from Amsterdam. Before he explored his musical talent he expressed his creativity and entrepreneurship by establishing his own luxury street wear clothing line ‘BELIEVE THAT’ (2017).
Spreading his positive message through the world; you can do anything you put your mind to ‘BELIEVE THAT’. Right after the launch the clothing brand immediately received support from celebrities all over the world and went viral on social media. This year he received the ‘Young Amsterdam Award’ in the category ‘entrepreneurship’.
BELIEVE THAT is his life motto and now he also uses his music as a tool to inspire others to follow their dreams. His debut single ‘They Ain’t Ridin’ ft. Pressa is out now! This is his first international collaboration of many. His EP ‘From Amsterdam to Toronto’ will be released in the fall of 2019.
JayJay his music style is very versatile, from trap music with a raw twist to rap music with an RnB vibe. One of his biggest inspirations is Tupac, he was known as a storyteller. This made JJ think about his own story, his legacy and what it is he wants to build.
Because of his love for music and his business mentality, exploring his musical talent and starting his own record label was a natural process. With his determination in combination with his negotiation skills he has proven to accomplish whatever he puts his mind to.
This is only the beginning ‘BELIEVE THAT’.


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