2009 saw ionnalee beginning a metamorphosis which would lead her to create the award winning, viral art phenomenon that is iamamiwhoami, a project that has now garnered over 65,000,000 views on Youtube and a huge international online following. After 10 years of audiovisual work releases, and touring as front artist for Röyksopp’s live show, ionnalee finally released her debut solo album EVERYONE FRAID TO BE FORGOTTEN along with her first full feature film in 2018. the projects both independently produced by ionnalee. The pioneering project was dressed by COMME des GARÇONS.
To independently create a world tour for her new album ionnalee launched a Kickstarter that was fully funded in just 5 days by fans from all over the world. The tour sold out venues around the world during 2018.
On May 31 2019 the new album REMEMBER THE FUTURE, her seventh since her actual debut in 2007, then, under her given name of ‘Jonna Lee’ was released. "It’s a hopeful visionary story of daring to dream, and shooting for the stars, despite the paradoxical underlying chafing dystopia that we are destroying our planet", says ionnalee.
ionnalee also runs the independent label ‘To whom it may concern.’ which has been the mothership of all her releases for the past ten years.