2009 saw ionnalee beginning a metamorphosis which would lead her to create the award winning, viral art phenomenon that is iamamiwhoami, a project that has now garnered over 85,000,000 views on Youtube, 60,000,000 streams on Spotify and a huge international online following. After 10 years of electronic music, audiovisual releases, and touring as front artist for Röyksopp’s live show, ionnalee finally released her debut solo album EVERYONE FRAID TO BE FORGOTTEN along with her first full feature film in 2018. the projects both independently produced by ionnalee and dressed by COMME des GARÇONS.
To independently create a world tour for her new album ionnalee launched a Kickstarter that was fully funded by her fans in just 5 days. The tour sold out venues around the world.
On May 31 2019 the new album REMEMBER THE FUTURE, her seventh since her actual debut in 2007, then, under her given name of ‘Jonna Lee’, was released. "It’s a hopeful visionary story of daring to dream, despite the paradoxical underlying chafing dystopia that we are destroying our planet", says ionnalee.
ionnalee also runs the independent label ‘To whom it may concern.’ which has been the mothership of all her work for the past ten years.
On September 2 2020 ionnalee presents her latest live installation KONSERT.