They are the first of conscious hiphop in the region crafting songs about communalism, society, politics and youth. Over the last year, Arivu has become the most sought after lyric writer in the music industry. Arivu’s words and ofRo’s music have birthed a generation of young artists with social responsibility. The duo have founded Therukural - their upcoming album which also doubles as a community project that brings together writers and performers from across the state. Arivu x ofRo are the face of conscious rap.