Andrew Chris is a multi-instrumentalist, producer, singer, rapper, live frontman, and engineer-- but he's also a creative audiovisual savant through his innovative videos. Integrating his interests of media theory (Marshall McLuhan, Theodore Adorno, Carl Jung, The Tao Te Ching) into his modern interpretations of what music greats like Jimi Hendrix would create if they had today's technology, he effortlessly makes music that matters.
"I want to make music that gives perspective. If you walk from it with any more perspective than before you pressed play, I've done my job."
Coupling his unique style of visual content with that music creates a user-experience that challenges the norm of media and music industry standards.
“Deduce the brand to a sound that you can see.”