Next to the music, Sitting Duck was also conceived to carry the philosophy of fraternity amongst all living beings out in the world. Placing the aspects of loving intention and community at the core of all its endeavors, Sitting Duck promotes the idea of coming together as one, rather than competing with each other. This approach shows in the way the Duck integrated itself in the chillhop-scene, collaborating with an ever-growing circle of friends and likeminded musicians, contributing to the tightly knit web of artists who make up the core of the genre.