Now hailed as an internet singing sensation, Sam, along with his production partner Kurt Schneider, began by uploading videos in their dorm room at Yale University. Their first viral hit was their Michael Jackson Medley in 2010, which led them to produce their first original album “Make It Up” in 2013. Turning digital success into ticket sales, Tsui has toured both domestically and internationally, opening for musical talent such as Bon Jovi, Ariana Grande and DNCE.
Sam Tsui has been able to harness the ever-changing tools of the digital music age to independently create an internationally popular channel and brand, garnering him countless TV appearances, including The Ellen Show and The Oprah Show. He has served as a digital correspondent on "American Idol" and "The Sing Off” and has worked with top brands including KIA, Mars, Dell, Coca Cola, McDonalds, Google, Marriott, Disney and so much more.