Griffin reached the Billboard Hot 100 for the first time in 2010, when he provided the hook for
YG's "Toot It and Boot It." A pivotal moment, it preceded constant studio activity that resulted in solo and collaborative output issued throughout the decade. In 2013, Griffin made his major-label debut on
Atlantic with "Paranoid," which eventually went platinum. "Or Nah," the follow-up, became his second single to hit the Top Ten of Billboard's Hot R&B Songs chart, and quickly went multi-platinum. Additional singles and appearances on commercial and underground releases alike led to the November 2015 release of Free TC, his debut album. Dedicated to his incarcerated brother, the guest-loaded set debuted at number 14 on the Billboard 200, boosted by "Blasé," "Saved," and "Wavy," all certified gold or platinum tracks.
During the next two years, Griffin branched out stylistically as an accessory to pop hits such as
Fifth Harmony's "Work from Home," the Suicide Squad: The Album smash "Sucker for Pain," and
Jason Derulo's "Swalla."
Major Lazer and
Nick Jonas were also among the artists who enlisted his services, though these pop and club efforts were balanced out with assists for the likes of
Fat Joe,
2 Chainz, and
Meek Mill. As lead artist, the commercial mixtape Campaign arrived just ahead of the 2016 U.S. presidential election and became a Top 30 hit, highlighted by "No Justice," a sober protest song recorded with his still-jailed brother. Beach House III, Griffin's second proper album, was teased with genre-hopping singles involving
Lil Wayne and
the-Dream ("Love U Better"), and
Damian Marley and
Skrillex ("So Am I"). ~ Andy Kellman, Rovi