"I'll listen to Johnny Cash on Monday, then listen to Kendrick Lamar or J. Cole on Tuesday,"
says the musician. "I listen to them for the same reason: their lyrics. They're telling stories.
That is what I do in my songs. Tell my own story." Goren sets his lyrics to a soundtrack of
soulful hip-hop beats coupled with pop-driven hooks. His songs are lyrically driven and are based on a foundation of beats that fold-in real instruments. Goren performs solo -- looping his guitar, synthesizer and drum beats into his melodies.
His show is Performance-Art, a look into his creative process. Mesmerized, his audience
witnesses Ray building the groove until that moment of shared recognition when the song truly arrives --- an amazing artistic experience.