Amaal has largely followed an independent career path into the music industry, utilizing social media as an important marketing tool to help push the music. Her songs subsequently went viral on YouTube, Facebook and other social networking sites, which helped introduce her sound to a global audience.
Singles by Amaal include ‘With You’, ‘Mufasa’ and ‘Words Revealed’, ‘Last Ones’, ‘Who Are We’ and ‘Scream’. ‘Words Revealed’ alone achieved 200,000 YouTube hits within its first three months of release, and has inspired cover versions by fans. Another fan favorite, "With You", similarly earned 80,000 views in its first 2 months; ‘Mufasa’ is considered her most viral song to date with views and listens accumulated to over 2 million. Amaal’s lyrics have always been socially conscious, focusing on topics of growth, love/heartbreak as well as global causes. She draws influences from both her personal life experiences and her travels, including a trip to Uganda where she worked closely with women’s groups within local communities.