Since the release of Where to Dream, Bleach Day has appeared as a five-piece band at festivals such as POP Montreal and Waking Windows. Behind the scenes, the duo earned production, engineering, and performance credits on wished bone’s 2018 cellar belly.
Bleach Day’s sophomore LP, as if always, is due to be released March 6, 2020 on Birdwatcher Records. It is the product of a two year studio binge, occurring in between the band’s numerous other recording projects. Mixing classic golden age pop sounds, cinematic progressions, and oddball tones, as if always composes a sonic language that takes the listener through a story of growth and self discovery in its most primeval form, which mirrors a full life cycle from birth to death. Through struggle you learn to confront your fears, your shadows, and your limitations to become the person you are meant to be. It’s a journey to a place that feels far away – until you realize it’s actually within yourself, and always has been.