After on 2008's Fremd im Eigenen Land, he switched tack to a more personal tone on 2009's eponymous effort. He released not one but two albums that year, Airmax Musik II and Im Bus Ganz Hinten, and swiftly followed up with his eighth album, Hinter Blauen Augen, in 2012.
He released no less than five albums, beginning with his ninth album, 2013's Blaues Blut, again on his Maskulin label. A follow-up to his debut, Neue Deutsche Welle, Vol. 2, appeared one year later. His number one breakthrough arrived in 2015, when Keiner Kommt Klar Mit Mir topped the charts in Germany (and also reached Top Ten in Austria and Switzerland). He released a Frank White album later that year, and watched as Weil die Straße Nicht Vergisst hit number two. Vibe, released in 2016, not only topped the chart in Germany but also in Austria and Switzerland.