The Bad Dreamers provides an opportunity for Schuler to explore a more personal approach to his music, and his highly melodic style and intensely poetic lyrics quickly attracted a fanbase with the release of his first singles in 2018. Following a popular collaboration with Timecop1983 on the song "Back to You," Schuler released his debut album, Songs About People Including Myself in late 2018 through FiXT Neon. In addition to praise from fans, the album racked up critical accolades; NewRetroWave named The Bad Dreamers number one on their list of the Top 10 Newcomers of 2018 and Iron Skullet placed Songs About People Including Myself in the top spot on the Top 10 Popwave Albums of 2018.
The Bad Dreamers gained further recognition in the summer of 2019 through a series of live shows alongside beloved pop synthwave act FM-84. The shows coincided with the release of brand new music from The Bad Dreamers, including the heartfelt "New York Minute."