Naiivi is a Swedish singer-songwriter and signed to Razzia Records. She creates music according to her own clear markers; it’s bleak, dark and always has honesty in a constant grip.
Her first single “I’m Leaving” was released in October 2017. It focused on the chasing feeling of wanting to escape. A reality escape from ourselves and life. How people always leave something and then return and leave again – without knowing why. In January 2018 she released her second single "Hollow". In a comment about the song she said "when words are nothing more than plain words. None of them seem to have any meaning. When every lie begins with an excuse and every promise begins with a lie. That's when you feel just like the new single - Hollow".
Her music has been called ”dark pop” and ”alternative indie”. In 2018 the EP ”Dark Sunshine”, created together with producer Mats Björke (ex- Mando Diao), was released.