Lorant founded Royal Advisor Records in 2010 as a means to both nurture and introduce fresh New York City talent to the world in all spectra of dance and electronic music.Through his imagination, natural ear for percussion, and gripping obsession with ocean deep bass lines, Lorant's productions project a unique sound. His focus constantly heightening, Lorant's mantra is that of his record label: Make you dance, make you happy, make you think!