As his wife’s career blossomed, Estefan’s role became significant. Additionally, he became an in-demand record producer, working with and befriending artists such as Shakira and Celia Cruz. From 2002, Estefan was producer of the annual Latin Grammy Awards ceremony. Also in the early 00s, he was involved with P. Diddy in the formation of a recording company. Estefan had continued as a high-profile record producer, and in 2006 added Jennifer Lopez to the long list of artists on whose record successes he has worked.