Risen from the ashes of two of the Gulf Coast's premier rock bands of the early 2010’s, veteran rock’n’rollers River Gibson, Zac Lyons and Brenon Wilson wanted to take a fully fresh approach to contemporary songwriting. They formed LVVRS in early 2018, drawing inspiration for their music from past rock influences and today’s Top 40 pop and R&B artists. They changed the game by infusing established rock sounds of electric and acoustic guitar and drums with fun pop synths and rhythmic beats, yielding ambitious sing-a-longs, all practically bursting with energetic undertones. Through their addictive melodies and luscious harmonies, they convey honest, emotional lyrics with visceral sincerity.
LVVRS encompass a new era for rock’n’roll, taking the genre to unprecedented heights while pushing the sonic boundaries of the modern pop song. They aren’t your dad’s rock’n’roll band. LVVRS are rock stars for the new generation.