As a solo artist and double-threat, rapping and producing, 88 Keys previously released his Stay Up! (Viagra) Prescription Pack EP and his critically lauded debut concept-album, The Death of Adam. In his illustrious career 88 has been covered by the likes of Billboard, COMPLEX, Pitchfork, XXL, Mass Appeal, SPIN and many more. He also prides himself as a rare breed of fashion loyalist to the Ralph Lauren brand, donning it head to toe daily for over 20 years straight. In the interim since his previous album 88 Keys has been producing for others and masterminding his forthcoming album which he has described as ‘tongue-in-cheek’ conceptually and broader than rap.