topping charts with his infectious blend of acoustic-pop.
From 2014-16 James was doing the hard yards in Europe. He struggled to get gigs
and slept on the street when he couldn’t afford a bed. Less than 12 months later,
he’d signed a record deal with a major label, released two smash hits and headlined
his first New Zealand tour.
On the surface, James’ rise through the ranks in the highly competitive world of pop
appears to have been at lightning pace. But dig deeper and you’ll find a compelling
and inspirational tale that stretches back to his early teens, and explains just why
he’s now being touted as one of Kiwi music’s next big success stories.
James cleaned cars to save enough for a one-way ticket to London and headed off to
chase his dream - having never before played a live gig. After three years of hard
graft and struggling to make ends meet in the UK and Europe, James’ big break
came when someone at Sony Music spotted a video he’d uploaded to Facebook.
Charismatic, cheeky and full of life, James perks up a room when he walks into it.
He’s refreshingly open and honest. And he goes about his music in much the same
fashion. His songs are personal; he writes from the heart and delivers with heart.