From 2014 until 2016, James was doing the hard yards in Europe. He struggled to get gigs and slept on the street when he couldn’t afford a bed. Less than 12 months later, he’d signed a record deal with a major label, released two smash hits and headlined his first New Zealand tour.
On the surface, James’ rise through the ranks in the highly competitive world of pop appears to have been at lightning pace. From playing on the streets to playing in front of thousands, 2017 has been kind to James. But with a full-length album due the first half of 2018, his biggest days lie ahead.
Charismatic, cheeky and full of life, James perks up a room when he walks into it. He’s refreshingly open and honest. And he goes about his music in much the same fashion. His songs are personal; he writes from the heart and delivers with heart.