With inventive re-imaginings of the reggae-splashed, hook-heavy soul popularized by acts like Sean Paul
and Sean Kingston
in the early half of the 21st century's first decade, Virgin Islands-born singer Iyaz (born Keidran Jones) swiftly built up a hearty cult following on MySpace.
, in the process of forming his own Time Is Money
label, stumbled upon Iyaz's site and snapped up the 21-year-old singer as the maiden signee of his new imprint. Iyaz's debut single, "Replay," an iPod name-checking musical stew that added splashes of classical and electronica to his usual island pop, soared to number two on the Billboard Hot 100 in November 2009. The song, written by Iyaz and Jason Derulo
, topped the U.K., Australian, and Swiss pop charts and eventually went platinum -- several times over -- in the U.S. Follow-up single "Solo" wasn't as popular -- it reached number three in the U.K. and didn't fare nearly as well elsewhere -- but it set up the June 2010 release of Replay. After extensive touring and a change of labels, Iyaz released Aurora only in Japan. He returned in 2017 with "How Many Times," featuring Timaya
. ~ Jason Thurston, Rovi