Conceived in 2013 as a new, lighthearted creative outlet, Zachary Russell's solo Hello Xmas project features a wide array of instrumental Christmas music that weaves through several genres.
The flagship releases, Hello, Xmas and Hello, Xmas II, produced by Joe Viers (Twentyone Pilots, Blues Traveler), are loud, fast-paced arrangements of classic songs while releases like "The Christmas Eve Takeoff" among others feature originals that veer into folksy acoustic and alt-pop vibes. Since 2013, the project has released music each November (reaching the five-year mark in 2017). Russell cites nostalgia as a major factor in making the solo project Christmas-themed. The project has been featured in numerous commercials and, in 2016, was featured in Six Flags' holiday shows.