William first attracted attention by taking third place on Australia’s X-Factor as part of a group formed by the show’s producers. He quickly used this newfound success as a springboard for his solo career.
Several acclaimed covers, original releases, a successful collaboration, ‘Mama’, with UK producer Jonas Blue and world tours followed, eventually leading to William relocating to Los Angeles to take his career to new levels in 2017.
But when his blossoming career ground to a halt due to the pandemic in 2020 and other personal setbacks, he retreated to his native Australia to contemplate his next move.
William spent 2020 looking deeply within himself to determine who he wants to be as an artist and what kind of impact he wants to have on the world. His newest music shows a maturing artist realizing the power of his voice through a sense of introspection and personal connection. Inspired by a rapidly changing world and his own experience in life as a young Australian-Maori, he is poised to be a vital voice in R&B for years to come.