Kickstarting a career as a session musician for the BBC and the London jazz circuit, he released his debut EP, ‘POIEIN’ on ZyridMusic Records. A sultry mix of mahogany piano, dust-ridden woodwinds and pinching drum pads, the songs were featured in the short film ‘@ Home with the Squabble Squad’, in which Fairey also appeared.
Whilst working on his full-length release, Fairey secured a touring contract after the songs gained wider exposure through successful screenings of the film at Novella Film Festival, International Eurofilm and MetaFilm Festival. A departure from the POIEIN sound palette, he drew influences from 90s R&B and clowning, immersing in the British comedy scene to develop a style similar to contemporary acts. The album ‘Beats for Spaced-Out Artsy Types’, released under the pseudonym ‘Floe-Joe & The Faces’ became the soundtrack to the accompanying live show at Edinburgh Festival. This saw Fairey as music-mogul, Floe-Joe hosting a listening party starring the many ‘faces’ of his musical posse. The critically heralded show received a positive reaction from audiences including alt-pop duo Lion Babe and disco icon Roisin Murphy whom he later collaborated with.
The following year he released the ‘Destination EP.’