Agar Agar

Agar Agar

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They have this weird name: Agar Agar. Agar-agar is a jelly-like dietary product made from boiled algae. As it happens, Armand used to raise ants, feeding them with an agar-agar mix, and has always found it to be an intriguing word. One can imagine all kinds of definitions for agar-agar. As a name, it can conjure up images of anything, from a ridiculous Whole Foods product to a Norwegian black metal band. It reflects what makes the pair so special: ever evolving, a little absurd and always free, with a slightly punk, carefree attitude. Above all, Agar Agar is one of the greatest surprises to come out of France in recent years: a group that no one really saw coming that has succeeded in pulling the perfect heist, with almost no publicity or help from showbiz.

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